Salt Wander

Every business owner I have worked with starts the same way. They want a site that looks beautiful. And I get it. First impressions matter. But after a decade of building and optimising sites, I have learned that beauty alone never pays the bills. What actually drives results is a combination of thoughtful structure, performance under the hood, and a clear understanding of who visits your site and why. I once consulted for a boutique retailer who had spent six months perfec